Asmodee Unveils Exciting New Board Game Café Initiative Across the UK

Asmodee, a leading name in the board game industry, has launched a new initiative aimed at connecting board game enthusiasts with local cafés across the UK. Kicking off in Glasgow, this initiative promises to bring communities together through the joy of gaming, featuring events, competitions, and exclusive game releases.

Key Takeaways

• Asmodee's initiative aims to foster community engagement through board game cafés.
• Events will feature new game releases and competitions.
• Over 60 cafés across the UK are participating in this initiative.

Bringing Games to the People

Asmodee, with over 40 years of experience in the board game sector, is set to revolutionize the way fans interact with their favorite games. The initiative is designed to encourage visits to local board game cafés, allowing fans to explore a variety of games and discover new favorites.

Molly Bowles, Assistant Brand Manager for Hobby & Independent, stated, "We’ve developed our Board Game Café initiative with a goal of encouraging local communities to engage with board game cafés. By providing these cafés with tailored support for events and fantastic games, we aim to help foster deeper connections and create spaces where people can come together, build relationships, and most importantly, have fun."

Event Highlights

The events will commence in late February and continue through March, with hopes of establishing them as regular seasonal gatherings. Participants can look forward to:

• New Game Releases: Attendees will have the chance to try out Asmodee’s latest titles, including:
• Competitions and Demonstrations: Quick play competitions and game demonstrations will be held, providing an interactive experience for all.
• Exclusive Gifts: Free gifts, including exclusive Hobby Next expansions for Azul Duel and Lord of the Rings - Trick Taking, will be available for participants.

Participating Locations

The initiative has garnered support from over 60 board game cafés across the UK, including locations in:

• Glasgow
• Nottingham
• Yorkshire
• Swansea
• Leicester
• Worcester
• Brighton

This widespread participation highlights the growing interest in board gaming and the community spirit it fosters.

Conclusion

Asmodee's new Board Game Café initiative is set to enhance the board gaming experience for fans across the UK. By connecting communities through local cafés, Asmodee is not only promoting its games but also encouraging social interaction and fun. With exciting events on the horizon, board game enthusiasts have much to look forward to in the coming weeks!

Sources

• Board Game Café’s – Asmodee newest venture into the community begins in Glasgow, MSN.
• Asmodee announces new Board Game Café initiative - Toy World Magazine | The business magazine with a passion for toysToy World Magazine | The business magazine with a passion for toys, Toy World Magazine.